Brite Haven

Mad Pride is a mass movement of the users of mental health services, former users, and the aligned, which advocates that individuals with mental illness should be proud of their 'mad' identity. 

It was formed in 1993 in response to local community prejudices towards people with a psychiatric history living in boarding homes in the Parkdale area of Toronto, Ontario, Canada, and an event has been held every year since then in the city except for 1996. A similar movement began around the same time in the United Kingdom. By the late 1990s similar events were being organized under the Mad Pride name around the globe, including Australia, Ireland, Portugal, Brazil, Madagascar, South Africa, France, South Korea and the United States.

Events draw thousands of participants, according to MindFreedom International, a United States mental health advocacy organization that promotes and tracks events spawned by the movement.

Mad Pride activists seek to reclaim terms such as "mad", "nutter", and "psycho" from misuse, such as in tabloid newspapers and in order to switch it from a negative view into a positive view.

Through a series of mass media campaigns, Mad Pride activists seek to re-educate the general public on such subjects as the causes of mental disabilities, the experiences of those using the mental health system, and the global suicide pandemic.

One of Mad Pride's founding activists in the UK was Pete Shaughnessy, who later died by suicide. Mark Roberts, Robert Dellar (who died in 2016) and Simon Barnet were among the other founders of the movement.

SOURCE:  https://en.wikipedia.org/wiki/Mad_Pride